Indonesia’s tourism ranking in 2024 has soared to the second spot in ASEAN, surpassing traditional leaders like Malaysia and Thailand.
This impressive leap reflects the country’s growing appeal among international travelers, thanks to government-driven initiatives and a strong focus on sustainable tourism.
As the Indonesian tourism sector expands, eco-tourism and cultural heritage tourism are playing key roles in this success. The nation’s commitment to providing unique, responsible travel experiences has helped solidify its status as a leading destination in the region.
Key Factors Behind the Increase of Indonesia’s Tourism Ranking in 2024
Indonesia’s impressive rise in the global tourism rankings is reflected in the latest Travel Tourism Development Index (TTDI) report released by the World Economic Forum (WEF) on May 21, 2024.
The report reveals that Indonesia has moved up to 22nd place out of 119 countries, a significant jump from its previous rank of 32nd. This progress is largely due to the country’s abundant natural resources, rich cultural heritage, and targeted government policies.
As Sandiaga Uno, Minister of Tourism and Creative Economy, stated, as reported by Detik.com,
“Indicators that contributed to Indonesia’s rise from 32nd to 22nd include natural wealth, culture, and the government’s policy priorities that place tourism as an economic engine to improve the welfare of the people.”
The Indonesian government has increasingly prioritized tourism as a key economic driver for growth.
Additionally, the improvement in tourism also led to increased job opportunities, increased international visibility, improvements in infrastructure, and a focus on sustainable tourism practices.
These efforts have helped boost Indonesia’s standing as a leading tourism destination in ASEAN and globally.
How Indonesia Surpassed Malaysia and Thailand
Indonesia’s rise to second place in ASEAN’s tourism rankings marks a significant shift in the regional tourism landscape. In 2024, the country surpassed both Malaysia and Thailand, thanks to a combination of factors.
While Malaysia and Thailand have long been tourism heavyweights, Indonesia’s focus on diversifying its offerings and improving its tourism infrastructure has made it a more attractive destination for international visitors.
The government’s emphasis on sustainable tourism and the promotion of emerging destinations outside popular spots like Bali has also played a key role.
New initiatives supporting eco-tourism, cultural preservation, and community involvement have resonated with travelers seeking authentic, responsible experiences. As a result, Indonesia has positioned itself not just as a competitor, but as a leader in ASEAN’s evolving tourism sector.
This ranking places Indonesia one level below Singapore, which holds the top position in ASEAN, highlighting the country’s impressive growth and potential as a tourism powerhouse in the region.
Indonesia as a Leading Tourism Destination in ASEAN
Indonesia’s surge in the ASEAN tourism rankings is largely due to its diverse and captivating destinations.
Bali, Yogyakarta, and emerging eco-tourism spots have become major attractions for international visitors seeking both adventure and cultural immersion.
The country’s natural beauty, from pristine beaches to lush rainforests, combined with its rich cultural heritage, offers a unique appeal compared to other ASEAN nations.
South Sumatra, for instance, has become a strong contributor to Indonesia’s tourism sector, thanks to its many attractions and festivals that drive the creative economy.
As Sandiaga Uno stated, “South Sumatra is also becoming a province that strengthens the tourism sector in Indonesia due to many tourist attractions and festivals that drive the creative economy.” As reported by Detik.com
With ongoing investments in infrastructure and sustainable development, Indonesia is solidifying its position as one of ASEAN’s top tourism destinations.
Indonesia’s Tourism Future: Growth, Sustainability, and Global Potential
Indonesia’s impressive rise in the global tourism rankings reflects the country’s commitment to sustainable development, diverse offerings, and government-driven initiatives.
With its strategic focus on eco-tourism, cultural preservation, and regional diversification, Indonesia is well on its way to becoming a leading tourism destination not just in ASEAN but globally.
The government’s continuous investment in infrastructure and its emphasis on inclusive tourism will further strengthen this upward trajectory.
Looking ahead, Indonesia’s tourism sector is poised for even greater growth, as emerging destinations gain international attention and new policies continue to promote sustainable and responsible travel. If these efforts are sustained, Indonesia will likely solidify its place as a global tourism powerhouse in the years to come.
Source: detik.com, suara.com
Image: Getty Images
