Southeast Asia’s Internet Economy Hits USD 100 Billion

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Image by Gerd Altmann from Pixabay
Image by Gerd Altmann from Pixabay

Southeast Asia is home to around 570-million people and its largest economies are found in Indonesia, Malaysia, the Philippines, Thailand, Vietnam and Singapore.

They are also among the fastest growing markets in the world.

e-Conomy SEA 2109 Report - Google, Temasek and Bain & Company internet users
Infographic from the e-Conomy SEA 2109 Report – Google, Temasek and Bain & Company

According to the latest ‘e-Conomy SEA 2109 Report’ from Google, Temasek and Bain & Company, four out of five Southeast Asians had zero Internet connectivity and limited access to the Internet just over 10-years ago.

Now?

Things have changed dramatically!

Today, Southeast Asians are the most engaged mobile Internet users in the world and Indonesia is leading the way!

e-Conomy SEA 2109 Report - Google, Temasek and Bain & Company internet users
Infographic from e-Conomy SEA 2109 Report – Google, Temasek and Bain & Company showing how Indonesia’s Internet economy is broken down. GMV means Gross Merchandise Value.

There are 360-million Internet users in the region and 90-percent of them connect to the Internet mainly through their mobile phones.

The report suggests Indonesia’s Internet economy has an average growth rate of 49-percent a year, the fastest in Southeast Asia and on track to cross the USD 130 billion mark by 2025.

e-Conomy SEA 2109 Report - Google, Temasek and Bain & Company GMV comparison
Infographic from e-Conomy SEA 2109 Report – Google, Temasek and Bain & Company comparing Indonesia’s Internet economy compared to other Southeast Asian countries. GMV means Gross Merchandise Value.

There is a strong connection with this and economic growth in the region, which has averaged 5-percent a year for the last five years and has exceeded the global growth average by approximately 2-percentage points over the past decade.

So, how do businesses make the most of this digital paradigm shift?

By telling stories! Companies are switching their focus from acquiring new customers to driving engagement.

Here’s a link to the full report.

If you’re interested in developing content to make the most of Indonesia’s digital momentum get in touch with us at [email protected]

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Andrzej Barski

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Andrzej is Co-owner/ Founder and Director of Seven Stones Indonesia. He was born in the UK to Polish parents and has been living in Indonesia for more than 33-years. He is a skilled writer, trainer and marketer with a deep understanding of Indonesia and its many cultures after spending many years travelling across the archipelago from North Sumatra to Irian Jaya.

His experience covers Marketing, Branding, Advertising, Publishing, Real Estate and Training for 5-Star Hotels and Resorts in Bali and Jakarta, which has given him a passion for the customer experience. He’s a published author and a regular contributor to local and regional publications. His interests include conservation, eco-conscious initiatives, spirituality and motorcycles. Andrzej speaks English and Indonesian.

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Terje is from Norway and has been living in Indonesia for over 20-years. He first came to Indonesia as a child and after earning his degree in Business Administration from the University of Agder in Norway, he moved to Indonesia in 1993, where he has worked in leading positions in education and the fitness/ wellness industries all over Indonesia including Jakarta, Banjarmasin, Medan and Bali.

He was Co-owner and CEO of the Paradise Property Group for 10-years and led the company to great success. He is now Co-owner/ Founder and Director of Seven Stones Indonesia offering market entry services for foreign investors, legal advice, sourcing of investments and in particular real estate investments. He has a soft spot for eco-friendly and socially sustainable projects and investments, while his personal business strengths are in property law, tourism trends, macroeconomics, Indonesian government and regulations. His personal interests are in sport, adventure, history and spiritual experiences.

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